RESERVOIR/REVERB MUSIC ADDS UK-BASED RAPPER FEKKY TO ITS ROSTER
Reservoir/Reverb Music announces the signing of UK-based rapper Fekky to its growing roster of songwriters. The deal includes global rights to Fekky’s entire catalog, including his recently released debut studio album, El Clasico, and future works.
“Signing Fekky out of the UK office is a continuation of our commitment to recognizing Reservoir/Reverb Music’s belief in the staying power of hip-hop at the forefront of music culture and our global approach to diversity in music,” said Reservoir/Reverb Managing Director Annette Barrett. “Reservoir has always championed the urban culture, with signings including 2 Chainz, Joey Bada$$, and Migos, and now UK hip-hop is recognized as mainstream and traveling globally. We’re thrilled to welcome Fekky to our roster.”
Signed to Island Records UK, Fekky teamed up with a mix of grime legends like Ruff Sqwad Rapid, and emerging producers and artists including Section Boyz, Ghetts, Neutrino & Chip, Skepta, Giggs, and Shakka on El Clasico, which debuted at #1 on the UK iTunes Hip-Hop/Rap charts upon its release. Driven by singles “Call Me Again”, “Way Too Much” and “Avirex”, El Clasico, follows 2015’s acclaimed mixtape, Brandy & Coke. The rapper previously featured on cuts by the likes of Krept & Konan, Professor Green, J Hus, G Frsh, Blade Brown, and more.
The day-to-day Creative will be handled by Reservoir/Reverb A&R Manager Benjamin Akpokaro, with additional support from Reservoir’s Creative teams in New York and Los Angeles. Says Akpojaro, “Most people familiar with Fekky would agree that he is an energetic and enthusiastic performer, and with El Clasico, he showcases his versatility and intelligence as a rapper, songwriter and true creative visionary. He’s one of the most exciting UK rappers out there right now and we can’t wait to get to work with him.”
“I couldn’t be happier to join the Reservoir family,” said Fekky. “I look forward to working on exciting new projects together and taking my music to the next levels.”