Beats by Dre premiered a new ad campaign today in support of their Beats Studio Wireless headphones. The campaign features NBA forward Draymond Green of the Golden State Warriors, and includes a behind-the-scenes clip in addition to its :90 and :30 second spots, all of which follow Green as he preps for a big game while listening to E-40’s “Tell Me When To Go” featuring Keak da Sneak. In addition to Green, E-40, Keak da Sneak, Gary Payton, Brian Shaw, and fellow Golden State Warriors Shaun Livingston, Ian Clark, and Brandon Rush make appearances in the campaign.

Green states, “to be ready is simply to get yourself in the mindset to win. For me, I got a playlist that I listen to. It tunes everything else out and it just takes me to where I need to go mentally.”