LEGENDARY PERFORMER APACHE INDIAN SIGNS WORLDWIDE DEAL WITH RESERVOIR
NEW YORK, December 15, 2016—Reservoir is pleased to announce the signing of a new deal with legendary performer Steven Kapur pka Apache Indian. Apache Indian, will see his first two albums globally represented by Reservoir, including his 1993 hit single “Boom Shack-A-Lak”.
Apache Indian is truly a musical pioneer. Born into a family of Indian origin in England, Apache Indian introduced the new hybrid sound of bhangra raggamuffin, also known as bhangramuffin, to the world with his debut album, No Reservations, a collaboration with his cousins Simon & Diamond (pka DJ Swami). The album was nominated for a Mercury Music Prize in 1993, while the single “Arranged Marriage” earned an Ivor Novello nomination for Best Contemporary Song the following year. He followed No Reservations with the release of his sophomore album, Make Way For The Indian, which spawned his massive, signature single “Boom Shack-A-Lak”. “Boom Shack-A-Lak” was a Top 5 single in the UK and would go on to be synched in eight Hollywood films and over four dozen commercials worldwide.
“There is more to the Apache Indian catalogue than just the hits ,” said Reservoir SVP of Creative and A&R Spek, “He was the first artist of Indian origin to have success on a major record label, and he captured an entire wave of second generation kids who looked up to him and saw that it was possible. It is a privilege to represent his diverse and longstanding catalog.”
In celebration of signing this new deal, Reservoir is excited to announce that “Boom Shack-A-Lak (2016 Redux)” is now available for streaming exclusively on Saavn, the world’s premiere streaming service for English, Bollywood, and regional Indian music, with additional remixes to be released in the coming weeks on the platform.
“It is such an honor to celebrate twenty-five years in the music business with the first official release of ‘Boom-Shack-A-Lak’ digitally in North America and worldwide,” Apache Indian added. “It’s an indescribable feeling as a writer and artist to see a song I wrote in 1993 still played everywhere today and now re-released, giving it new life and exposure to a whole new generation of fans.”