John Rich, the dynamic artist, writer and producer behind hit Reservoir songs for country royalty such as Gretchen Wilson, Tim McGraw, and Faith Hill, sure knows how to keep the party going—and not just as one half of country duo Big & Rich.  This week Rich launched his own lifestyle line, Redneck Riviera, a playful celebration of the country rock-loving south.  

We’re particularly partial to his “Here for the Par-tay” shirt, no doubt inspired by this foot stomping Reservoir track he co–wrote for one of our favorite country divas, Gretchen Wilson. 

Fans can order your “Par-tay” wear on the official Redneck Riviera website.