The video for Cher Lloyd‘s “Sirens” premiered today exclusively on VEVO!The video sees Cher dabble in a bit of acting as she is brought to tears in some emotional and dramatic scenes, illustrating a powerful pop-ballad. Co-written by Reverb writer Ina Wroldsen, “Sirens” will be the lead single in the UK for her upcoming album “Sorry I’m Late” due – due for release 27th May in the US but not until 28th July for expectant UK fans.

Watch the new viedo for “Sirens” below  and pre-order Sorry I’m Late album on iTunes here.