Reservoir Media Management - UPDATE: TACO BELL SERVES UP "AFTERNOON DELIGHT"
 
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UPDATE: TACO BELL SERVES UP "AFTERNOON DELIGHT"

UPDATE: TACO BELL SERVES UP "AFTERNOON DELIGHT"

3/24/2014

Little Hurricane's rendition of "Afternoon Delight," the '70s classic originally recorded by the Starland Vocal Band, is featured in a new commercial for Mexican fast-food franchise Taco Bell.

Originally part of the FS Media catalog, acquired by Reservoir at the end of February, "Afternoon Delight" proves to possess just the right blend of light-hearted instrumentation and suggestive word-play for the ad announcing Taco Bell's "Happier Hour" deals.

Watch the commercial below, and preview "Afternoon Delight" on Reservoir's website here.

UPDATE 3/20/14: Concurrent to our original 3/17 news post, advertising trade magazine AdWeek ran a feature about the use of "Afternoon Delight" in Taco Bell's new spot.  The article brings to light the fact that the song, now widely known as an ode to the daytime sexual romp, was actually first written about a happy hour menu, making it an even more perfect fit for Taco Bell's Happier Hour promotion.  Read the entire AdWeek feature here.

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