Reservoir Media Management - SONG PROFILE: "MAKE LOVE" MAKES US SWOON
 
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SONG PROFILE: "MAKE LOVE" MAKES US SWOON

SONG PROFILE: "MAKE LOVE" MAKES US SWOON

5/16/2013

Of the thousands of Reservoir tracks that deal--often very, very directly--with doing the deed, none put quite the same spin on it as Joe Cang’s “Make Love.”

Don’t get us wrong--we still get down to “Get Low'", we still love perusing the “Candy Shop”, and we’ll always be “Here For The Party”, but as the summer sun creeps ever closer to downtown Manhattan, we’ve been enjoying a special affection for the unmitigated, almost silly, joy within Cang’s persuasive petitions for intimacy.

For his part, Cang seems to understand that his is a different sort of perspective from that of, say, our beloved 2 Chainz. Hailing in body from London, Cang’s spirit is more native to somewhere like the Prohibition-era Cotton Club; his music is stylistically nostalgic, but laden with a deft mastery of songwriting craft that renders it utterly original. So even as you imagine Joe strumming away at his guitar on stage next to Bessie Smith or Ella or whomever, you marvel at how new “Make Love” feels.

Then you start smiling.

And if the video is any indication, that’s not only how Joe Cang wants his listener to react, but it’s also how he himself is affected by the song. Please smile for yourself, below.

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