Founded in 2011 by Iraqi composer Humam Hassan, HFM Production built a reputation specializing in media production, spanning from music videos to TV commercials. HFM has since established its own record label and frontline release team, producing over 500 recordings and YouTube videos by artists from Iraq and the broader Arabic world. Some of their top artists include Ahmed Al Maslawi, Zaid Al Rashed, Ahmed Fadel, and Salma Rachid. The HFM YouTube channel has accumulated over 3.1 million subscribers and nearly 1.4 billion views. The deal with Reservoir and PopArabia includes a number of forthcoming new releases by HFM scheduled for the next year.